Chapter 14

Have you ever thought of how you as a brand influence the people around you? Between the day you graduate from varsity or high school and the day you die, you have approximately 21,000 days to live. Question is, what are you going to do with those days? Well, I found that I find bliss in helping others. To inspire one person is to make a difference in the world, because inspired people inspire people.

One person that inspires people is Miki Agrawal of THINX, she hopes that pants go beyond just a retail product, but help women feel comfortable in their bodies. Also inspired by the TOMS model Agrawal found a way to subsidise a local business in Uganda that creates reusable feminine hygiene products so that they can sell to poor communities around the world at a low price. What I took from her story is that people will care more about your brand when you're not just in it for yourself and will feel happier about your success when you're doing it for a cause that you're passionate about. Your brand should help others!